It was founded in 1993 by owners and founders, Diego Guebel, Sebastián Melendez, Caito Lorenzo and Mario Pergolini.
Cuatro Cabezas started as an independent television producer; after 15 years it became a significant multimedia company in the Spanish speaking world.
At the end of 1999, Datafull.com was created, at that time one of the most important Spanish-speaking sites, in charge of providing the user with the necessary tools and technological knowledge to make the most of their experience on the Web.
Around the year 2004, Datafull Branding was born, aimed at satisfying the design and interactive communication needs of important local and foreign companies, through the creation of websites, advertising campaigns and e-marketing.
The project was terminated in 2000 and 2001, but not before a complaint was made public for discrimination against the producer, by the INADI due to an issue called "Negros de Mierda" (performed by the band Jamón del Mar), published on the page directed by Eduardo de la Puente at the time, whose content was extremely xenophobic and racist.
[5] The song became known as "200 black shit" or "N de M" appeared online in 2000, when this medium was not as popular as it is today and always attributed Jose Francisco Córdoba known to "El Chivi".