Roachford hadn't initially intended to record or release "Cuddly Toy"; the lyrics and song were considered a band in-joke.

In January 1989, the song was re-released and became the band's biggest hit, peaking at number four and spending a further nine weeks inside the top 75.

[2] The song was also the group's biggest hit in the United States, where it was re-titled "Cuddly Toy (Feel for Me)", peaking at number 25 on the Billboard Hot 100 in June 1989.

Knight's version of "Cuddly Toy" was added to the Radio 2 Playlist, entering the B-list, one list higher than previous single "Mama Used to Say".

She also spoke of the B-side "Apparently Nothin'" by saying "This was one of those moments when the clubs successfully educated radio on what they should be championing, and the public "got" it, and it was a smash.