The group consists of three leading women from the London West End stage; American singer and actress Amber Riley, who starred in Dreamgirls, British soul singer Beverley Knight, who featured in The Bodyguard, Memphis and Cats and British theatre star Cassidy Janson, who took the leading role in Beautiful: The Carole King Musical.
[2] After watching both Riley promoting Dreamgirls on The Graham Norton Show and Janson performing in Beautiful: The Carole King Musical, Knight asked East West to approach both women with the offer of recording an album together.
[6] The setting-up of the music and vocal arrangements were done together as a group, while most of the recording occurred separately within a two-week period due to their busy individual schedules.
[1] During the album recording, Riley and Janson were still both contracted to perform in the West End, while Knight was recovering from surgery and due to go on her I Love Soulsville UK tour.
[9][10] The group promoted the album by performing the track "Wind Beneath My Wings" on BBC Children in Need[11] and "I'm Every Woman" on Strictly Come Dancing.