Max Cudell founded the company in 1898 to manufacture licensed De Dion-Bouton vehicles.

In that year, vehicles designed by Karl Slevogt [de] premiered with little, if any, resemblance to the former French-influenced models.

The Berlin branch was headed by Paul Cudell and did not make many cars.

[3] A five-passenger vehicle with a four-cylinder, 16 hp, air-cooled engine, four speed transmission with reverse, and a steel and wood frame for was offered at a price of US$4,500.

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