Cultural globalization

Cultural globalization refers to the transmission of ideas, meanings and values around the world in such a way as to extend and intensify social relations.

This has added to processes of commodity exchange and colonization which have a longer history of carrying cultural meaning around the globe.

The circulation of cultures enables individuals to partake in extended social relations that cross national and regional borders.

One attempt to do so was the Cultural Globalization Index, proposed by Randolph Kluver and Wayne Fu in 2004, and initially published by Foreign Policy Magazine.

Within the media and pop culture, it has shaped individuals to have certain attitudes that involve race issues thus leading to stereotypes.

[12] They refer, for example, to the movement of religious practices, language and culture brought by Spanish colonization of the Americas.

Terms such as Coca-colonization have been coined to refer to the dominance of American products in foreign countries, which some critics of globalization view as a threat to the cultural identity of these nations.

[18] While not many commentators agree that this should be characterized as a 'Clash of Civilizations', there is general concurrence that cultural globalization is an ambivalent process bringing an intense sense of local difference and ideological contestation.

[19] Alternatively, Benjamin Barber in his book Jihad vs. McWorld argues for a different "cultural division" of the world.

Capitalist interests reshaped the landscape through chains of entrepreneurs and other businesses that came in and extracted its resources to sell to distant markets.

Environmental activists, students, local communities, private interests, and investors all have interacted with one another in regard to globalization.

Through this idea, globalization is not simply a tool used for networking and worldwide connection, nor is it an authoritarian flow of capital interest looking to take over local communities.

While the destruction of the rainforest habitats through globalization is seen as a negative result, the emergence of local and national activists in response to these circumstances have led to more support for indigenous and environmental rights.

[21] Globalization is often seen as homogenizing the world and includes a diffusion of beliefs that are eventually infused and accepted across time and space.

[21] Corruption brought to the rainforest through capital interests highlight the struggle to find distinctions between the locals who are working for domestic development and those who are motivated by foreign investors and corporations.

Painting of a turn-of-century trading fair , Hessisches Volksfest ( Hessian Folk Festival ), 1887, Louis Toussaint (1826–1887), Öl auf Leinwand
Coca-Cola's 2018 FIFA World Cup promotional scheme in Beijing