Cumberland Farms, colloquially known as Cumby's, is a regional chain of convenience stores based in Westborough, Massachusetts, operating primarily in New England, New York and Florida.

[5] In the late 1960s Cumberland Farms had a successful ad campaign that helped expand their franchise, in part due to catchy jingles written by Brad Delp, who later co-founded the rock band Boston with Tom Scholz.

In July 2018, Cumberland Farms closed several Florida locations to focus their attention on the state's East Coast.

In spring 2019, Cumberland Farms TV ads began using retired pro wrestling star, "The Nature Boy", Ric Flair.

[11] On July 31, 2019, U.K.-based EG Group announced having entered a binding agreement to purchase Cumberland Farms from the founding Haseotes family.