In 1933, the British government agreed to provide assistance to the two competitors on the condition that they merge their North Atlantic operations.

White Star's flagship RMS Majestic, the largest ship in the world until 1935, was sold in 1936.

[3] Both the Cunard and White Star house flags were flown on the company's liners at the time of the merger and thereafter.

Georgic was scrapped in 1956, while Britannic made the final Liverpool–New York crossing of any White Star vessel from New York on 25 November 1960, and returned to Liverpool for the final time before sailing under her own power to the ship breakers.

This was most likely because Nomadic remained in service with Cunard until 4 November 1968, and was sent to the breakers' yard, only to be bought for use as a floating restaurant.