Goddard began the site in 2007 and it now includes contributing writers and editors Jenny Rosenstrach, Jannelle Sanchez, Thao Thai, Alex Ronan, Christine Pride and Catherine Newman, and formerly, Ashley C. Ford, Caroline Donofrio, Erica Chidi, Kim Rhodes, and Stella Blackmon.
When Goddard first started blogging she shared fun things she found online and wrote short "off-the-cuff" posts.
Now, Goddard describes Cup of Jo as an online magazine with long-form essays, house tours, beauty tutorials, career interviews, and discussions on larger issues.
Following her graduation, Goddard moved to New York City and worked at Cosmopolitan before launching the magazine Bene, which she ran from 2005 to 2007.
After leaving Bene, Goddard wrote for a number of notable publications including Glamour, Elle, New York Magazine, and Cookie and started her blog, Cup of Jo, as a weekend hobby.