By late 1992, Adam Shaheen had worked on several editorial assignments, book jackets and CD covers, but he wanted to create a unique animation style mixing photographic, collage and illustration techniques.

In March 1993, Cuppa Coffee was featured on Citytv's MediaTelevision program; the interview expanded a campaign for Molson's Black Ice which exhibited their unique mixed-media animation.

In 1997, Cuppa Coffee launched Sargent York, a short-lived arm of the company that would work on longer-form content like "The Adventures of Sam Digital in the 21st Century", an award-winning short film for Nickelodeon.

In 2001, Cuppa Coffee Animation started development on three series for children: Cinema Sue, Ted's Bed and Gordon Giraffe.

After Cuppa Coffee developed other animated projects throughout the 2010s that never went into production, including a show based on Polybank Designs' Pets Rock licensing brand in 2017.