[1] The app was active in more than 400 cafes in New York, San Francisco, Philadelphia, Nashville, Minneapolis and Saint Paul, and other U.S.
[2] Cups was founded in Israel in 2012 by Gilad Rotem and four other co-founders, who were all high school friends.
Cups participated in the Entrepreneur's Roundtable Accelerator program and went live in New York in 2014, initially working with 50 small coffee shops in Manhattan and Brooklyn.
[9] The Cups app gave the user a list of the nearest participating coffee shops to their current location.
[7] In early 2016, the Cups Café Network was launched, using bulk purchasing power to land discounts with service providers which would normally be reserved for larger chains.