Curators of Sweden was a social media campaign initiated by the government agency Swedish Institute and VisitSweden on Twitter.
The concept originated on December 10, 2011, when Swedish Institute and VisitSweden launched Curators of Sweden.
[2] The campaign has been widely reported in media around the world[3][4][5][6][7][8][9][excessive citations] and inspired the launch of many similar projects.
The Twitter account @PeopleofLeeds started on January 15, 2012, allowing citizens of Leeds to represent their hometown.
[12] When media,[citation needed] with support from the constitutional Principle of Public Access, asked to review the list of accounts that had been blocked the Swedish Institute deleted the document.