It is sometimes called the curry plant because of the strong fragrance of its leaves.

[1] Other common names include Italian strawflower and immortelle.

Its young shoots and leaves are used in a stew of Mediterranean meat, fish, or vegetable dishes until they have imparted their flavour and removed before serving.

[2] Helichrysum italicum is a tender perennial (USDA Zones 7–10).

It is propagated by rooting semi-hardwood cuttings in summer and overwintering in frost-free conditions.