Customatix (later "Cmax") was a Santa Cruz, California-based seller of made-to-order footwear launched in May 2000.

The parent company, Solemates, Inc., was founded in 1999 by former Adidas executives Dave Ward, Irmi Kreuzer, Mikal Peveto and David Solk.

Each basic shoe design featured a large selection of customizable parameters, including choice of component materials and colors, plus text and graphics, allowing trillions of possible variations.

[1] The web application was created by a dot com engineering company called Lutris Technologies.

The Chief Designer was Noel Barnes and Production Manager was Daryl L Tempesta.