Information about these customers/prospects (or their visits) may not exist in a traditional CRM system, as no sales are entered on the store cash register.
This can be commercial information (for example purchase history from sales and order processing), and interactions with service contacts over the phone and via email.
Finally, a company can use competitor insight and mystery shopping to get a better view of how their service benchmarks in the market.
[5][verification needed] Click tracking can be used to monitor the popularity and usage of corporate websites, this data can provide clues to product interest and buying intention.
For example, a company may infer a customer is interested in purchasing a particular service if they are spending time browsing specific product pages.