Key individuals who have a strong relationship with the sponsoring company and have valuable ideas to contribute are ideal candidates.
Membership may also benefit from a few outspoken customers who have voiced strong complaints in the past about existing business practice.
Furthermore, it takes a significant amount of time to process the advisory council recommendations and implement them within the existing company strategy.
Meeting agendas usually leave ample time for facilitated discussion using a variety of brainstorming and workshop techniques.
Council members usually participate on a voluntary basis for the opportunity to influence company direction in a way which is beneficial to their own needs as well as the customer community.