In April 1997, following the success of the first Judgement event held on March 25, Sanshiro Takagi, Mikami and Nosawa Rongai left the Pro Wrestling Crusaders promotion to start their own promotion called Dramatic Dream Team with Takagi and Shoichi Ichimiya as owners.

In June 2000, the promotion was incorporated as Dramatic Dream Team, Co., Ltd. (有限会社ドラマチック・ドリーム・チーム, Yūgen gaisha Doramachikku Dorīmu Chīmu) and Koichiro Kimura was appointed director.

On December 28, 2005, Ichimiya announced his retirement from professional wrestling and stepped down from his position in the company, leaving Takagi as the sole owner and new president.

Disagreements over the proposed direction for the company led Misawa to leave AJPW on May 28, 2000, to form a new promotion called Pro Wrestling Noah.

On June 13, 2009, after taking a belly to back suplex from Akitoshi Saito, Misawa lost consciousness in the ring and was taken to a hospital.

[5] On November 7, Estbee changed its legal name to Noah Global Entertainment, Inc. (ノア・グローバルエンタテインメント株式会社, Noa Gurōbaru Entateinmento Kabushiki gaisha).

Sanshiro Takagi was named as president of the promotion and he established a plan of running events at the Tokyo Dome and overtaking NJPW in popularity.