It is a modern take on Edmond Rostand's 1897 play Cyrano de Bergerac, which focuses on a dating agency that helps its customers win the hearts of the people they desire.

Lovelorn Kim Hyeon-gon (Song Sae-byeok), who has fallen for coffee shop worker Seon-ah (Ryu Hyun-kyung), learns about Cyrano Agency, a small organization set up by theatre actor Lee Byeong-hoon (Uhm Tae-woong) that claims 100% success in making people fall in love.

Kim signs on, and the Cyrano team — Byeong-hoon's one-time drama student Min-yeong (Park Shin-hye), plus older Cheol-bin (Park Chul-min) and younger Jae-pil (Jeon Ah-min) — set to work, constructing elaborate scenarios in which Seon-ah is the unwitting target and feeding lines to Hyeon-gon through an earpiece.

Comparing the original draft to the final script, Kim said "(What) changed the most was that in my 20s I had a fantasy of love—like I believed if I lived well, then I could meet a beautiful woman.

Kim candidly admitted that he cast the four main actors because their previous TV dramas had been popular, and he wanted to use the momentum from their recent successes.

[3] Koreanfilm.org credits Kim as "one of the few Korean directors who can make gentle, comic melodramas without driving them aground with forced emoting or lathering them with soap.

[17][18] A digital album was released on September 7, 2010, which featured two songs recorded by the movie's four stars, along with respective accompanying music videos.