He serves as the co-founder and CEO of Earli, an early cancer detection and treatment firm based in Redwood City, California.
He served as EVP at Paramount Global / CBS (NASDAQ: PARA),[2] where he started the division CBS Mobile and brought it to profitability, and as an entrepreneur-in-residence at Kleiner Perkins[3] and its iFund with Apple Inc., where he co-founded and led mobile shopping app shopkick with $22M of venture capital to a $250 million cash acquisition by SK Telecom/SK Planet (Fortune 100 from South Korea)[4] and 20 million users.
Shopkick rewards users for just walking into retail stores such as Target Corporation, Best Buy, Macy's and Walmart and engaging with products from Procter & Gamble, Pepsi, L'Oreal etc., driving over $1 billion in sales annually for its partners.
[6] Roeding received a degree summa cum laude (diploma) in engineering and business administration ("Wirtschaftsingenieur") from Germany's Karlsruhe Institute of Technology.
In 2008, he traveled around the world for two months to learn how mobile is used across cultures, e.g. in Bhutan in the Himalayan Mountains, in India and in the Brazilian Amazon Jungle.
[9] When Roeding returned, he spent a year at Kleiner Perkins as an Entrepreneur-in-Residence to identify next-generation cross-platform mobile and online venture concepts.