He got his start in the amusement industry at age 14 as a ride operator at Playtown, a small children's park in Palo Alto, California, that was owned by Arrow Development.

[2] When Huss Maschinenfabrik purchased Arrow Development in 1981, Morgan was appointed president of the newly formed Arrow-Huss.

In 1995 Morgan built a Mine Train type ride for Michael Bonfante for what was then called Hecker Pass — A Family Adventure in Gilroy, California.

In 1995, Richard Kinzel of Cedar Fair asked Morgan to build a 200-foot hypercoaster for Valleyfair in Minnesota.

Utilizing designer Steve Okamoto, whom he had worked with at Arrow Dynamics, Morgan opened Wild Thing in 1996.