[5][6] In light of objections from his brother Roy as well as those of potential stockholders, WDI was renamed WED Enterprises in 1953 based on Disney's initials.

For instance, the Soarin' Over California ride system was designed to help guests experience the sensation of flight.

During development, Imagineer Mark Sumner found an erector set in his attic, which quickly inspired the solution to create this experience.

[3] Imagineers may develop a bold idea in extreme detail, initially disregarding budgetary or physical constraints.

[23] WDI partnered with the Khan Academy to create a series of online video classes called Imagineering in a Box, to allow students to "explore different aspects of theme park design, from characters to ride development..." The classes, which are organized into three main categories (Creating Worlds, Designing Attractions, and Bringing Characters to Life), are presented by WDI employees using multimedia lessons and exercises.

Disney believed that there is always room for innovation and improvement, stating, "Disneyland will never be completed as long as there's imagination left in the world.

Creative director John Hench noted the similarities between theme park design and film making, such as the use of techniques, including forced perspective.

The scale of architectural elements is much smaller in the upper reaches of the castle compared to the foundation, making it seem significantly taller than its actual height of 189 feet.

Minor details in theme park shops and restaurants are crucial; these include the menus, names of the dishes and the Cast Members’ costumes.

In addition to theme parks, Imagineering has devised retail stores, galleries, and hotels which have "stories" and create a specific mood.

These science subjects include Gravity, Trajectory, Levers & Pulleys, Fluids, Energy, Design & Models, Magnetism, Motion, Animal Adaptations: Communication, Friction, and Electricity.

[2] Imagineering pioneered technological advances such as the Circle-Vision 360° film technique and the FastPass virtual queuing system.

Imagineering is known for its development of Audio-Animatronics, a form of robotics, used in shows and theme park attractions that animate objects in three dimension (3D).

The idea originated from Walt Disney's fascination with a mechanical bird that he purchased in New Orleans, which later led to the development of the attraction, The Enchanted Tiki Room.

[32] Today, Audio-Animatronics are featured in many attractions, including Pirates of the Caribbean, The Haunted Mansion, The Hall of Presidents, Country Bear Jamboree, Star Tours—The Adventures Continue, and Muppet*Vision 3D.

Otto, the first Autonomatronic figure, debuted at the 2009 D23 Expo and can see, hear, sense a person's presence and emotions, and have a conversation.

[33] WEDway is a people mover system using linear induction motor (LIM) technology to propel vehicles along a pair of steel rails.

The system is in operation at Walt Disney World Resort's Magic Kingdom and George Bush Intercontinental Airport in Houston, Texas, United States.

[3] Former creative director John Hench designed the "Tower of Nations" for the opening and closing ceremony of the 1960 Winter Olympics, whilst Walt Disney served as Pageantry Committee chairman.

[35] In the 1990s, Imagineering designed the 24,000 square feet (2,200 m2) Club Disney interactive family fun center in Thousand Oaks, California.

In 1998, DisneyQuest, an 80,000 square feet (7,400 m2) high-tech, virtual reality arcade was launched at Disney Springs in Lake Buena Vista, Florida.

Imagineering worked with a charity, For Inspiration and Recognition of Science and Technology, to create the teaser video and the story, as well as the theming of the 2016 FIRST Robotics Competition, FIRST Stronghold.