[1] Its web and mobile technology products enable users (often referred to by the company as fans)[2] to search, browse and buy tickets to all kinds of live events, including concerts, festivals, comedy shows and other types of performances or talks.

Dice gained popularity as a ticketing app for its strong stance against scalping,[3] implementing guardrails within its products to limit fraud[4] and price gouging.

[5] During the global COVID-19 pandemic, Dice temporarily pivoted as a live streaming service where fans could buy tickets to access private shows from artists like Kylie Minogue, Bicep, Lewis Capaldi or Nick Cave.

Early investors include DeepMind co-founders Mustafa Suleyman and Demis Hassabis, and software development studio Ustwo.

Spotify and Apple Music integrations allow fans to sync up their artist preferences for the app to suggest event recommendations on its homepage.

Tickets are purchased within the app and exist on the user's smartphone as a QR code which also includes the date, time and location of the event.