DirecTV blimp

The DirecTV blimp launched in October 2007 at the MLB World Series in Boston and has been seen all over the United States since its inception.

The term Lightship comes from the internal illumination system which gives the advertiser of the airship a new reason to fly at night time.

The fully High-Definition ultra high performance[clarification needed] camera is gyroscopically stabilized and mounted to the front of the airship when it is providing the aerial shots for the network television.

Camera services for the airship are provided by Flying Pictures, an aerial video company based in the United Kingdom.

With 33,600 pixels and 235,200 LEDs, the screen can be seen day or night giving the people on the ground the opportunity to see the sponsor's advertisements.

The LED screen also has the capability of displaying live video action, concerts, highlights, scoreboards and interviews according to DIRECTV's website.