[5] The company, then called Southern Bell, originally planned to build the parking deck for the tower one block further east at the corner of Ponce de Leon Avenue and Peachtree Street.

Tremendous opposition, protests, fundraising, and petition drives within the community prevented the Fox's demolition.

In the end, a complicated deal was struck to build the parking deck on an alternate site north of the main tower on West Peachtree Street.

In 2002, BellSouth completed construction of two additional mid-rise buildings adjacent to the tower to form its BellSouth Midtown Center campus as part of its effort to consolidate office space around mass transit stations.

The architects who designed the tower were Skidmore, Owings & Merrill and Rosser International, Inc.