His namesake YouTube channel hosts interviews of prominent entertainers and celebrity figures, and has accumulated over five million subscribers.

[4][5][better source needed] He grew up in the Bay Area and became interested in hip hop in his youth when N.W.A released their debut album.

In a 2010 interview with Parlé Magazine, he stated: "I kinda reached this point where I was like 'I really wanna do music.

In 2008, Lyubovny turned his attention towards YouTube, which had recently launched its Partner Program which allows content creators to earn money.

[13] In December 2016, Lyubovny interviewed Soulja Boy, who explained events surrounding a home invasion and shooting in 2008.