[5] On 17 February 2014, I OH YOU announced they had signed DMA's and would release their self-titled debut EP on 28 March 2014, based solely on demo's received.
Instead, this is a collection of tunes moulded by a combination of Britpop melodies, rough edges and plenty of heart, carried off by a bunch of scallywags you wouldn't trust to borrow your car and bring it back in one piece, if at all.
The high point is closer 'Delete'; the most delicate and almost ballad-like track, which will appeal much more to fans of Noel Gallagher than it will to those of his more abrasive younger sibling.
"[8] Augustus Welby from Beat Magazine said "The EPs focal melodic aplomb, homespun production grit and well-measured array of guitar sounds warrant plenty of curiosity, however, that unique quality – the element of risk – is lacking at this stage.
"[9] Michael Nelson from Stereo Gum said "These are bright, driving, lightly psychedelic, heavily melodic guitar-based pop songs that will hook you on the first listen and only pull you in further from there.