It broadcasts free-to-air in Germany, Austria, Switzerland, Asia-Pacific, United Kingdom, Ireland, Italy and Spain; Turkey has their own version of the channel too.

DMAX is the Discovery Communications creation from the originally German sourced and owned station XXP.

DMAX involves a mix of adventure and discovery, cars and technology, popular science, DIY and travel.

In 2007, Spiegel TV GmbH and Alexander Kluge's DCTP development company for TV programs sold their remaining shares of 1% each to Discovery Content Verwaltungs GmbH, so that the American Discovery Channel has now completely taken over the broadcaster DMAX.

Since 8 January 2008, an English language version of DMAX has been marketed on Sky Digital and Virgin Media pay-TV packages in the UK and Ireland.

In contrast to the German version of DMAX, the English-language channel is aimed at a female target group until 2013 when it became more male skewed while continuing to use the same presentation from 2010.

And in 2020, Discovery's UK free-to-air channels including DMAX rebranded with new promo endboards while still using the idents and break bumpers from 2019.

[3] In Spain, it was launched on 12 January 2012 as Discovery MAX, a specialty channel fully owned by Unidad Editorial and it renamed in September 2016 when Warner Bros.

With the success of the German speaking DMAX a separate channel was launched for the UK and Ireland markets on 22 November 2007.

beIN Media Group and Discovery, Inc. announced in February 2016, that they would launch a version of DMAX in the MENA market.