Joe Schmoe was the first to go on board with his first song "Pride (In the Name of Love)" by U2, followed by Paul Reno, Jay Latin, Dick Reese, Joshua, Martin Gill and Little David.

It was dubbed as Manila's "First Interactive Radio Station" as it aired an adult contemporary format with daring, thought provoking talk.

The station brought their loyal listeners to front row seats at the Grammy Awards, international concert tours and celebrity events, and later on, serving free Starbucks Coffee to the call center agents.

K-Lite also made its milestone as the first radio station that covered The Dodgeball Cup on The Morning Brew.

At exactly 9:00 PM of June 19, 2007 (originally planned 12:00 MN of July 2, 2007), 103.5 presented a new format that sounded more mature akin to CHR/Top 40.

The music covers both old and new hits with a new station name: 103.5 (initially read on air as one-oh-three and-a-half) MAX FM.

In addition, DWKX also became the first fully licensed commercial dance radio outlet to cover Metro Manila since the demise of 89 DMZ, whose frequency is currently occupied by rhythmic contemporary sister station Wave 891.

On June 19, 2010, right on the third anniversary of the station, and prior to that, it underwent some minor changes, among others the line-up of DJs and their shows, the revision of how they identify themselves on-air (they dropped the "one-oh-three and-a-half Max FM" in favor of "one-oh-three point five Max FM", as the former is said to be not that much suitable for radio), and the dropping of some of its long-running local programs and foreign syndicated dance programs.

On August 23, 2010, at 5:00 AM, which the day saw the 2010 Manila hostage crisis, the station rebranded as 103.5 Wow FM and changed to its current call letters, DWOW.

Following the resignation of Mr. Fu (who returned to his originating radio station Energy FM) and Francine Prieto, the remaining DJs had their final broadcast on July 17.

On July 22, 2013, at 6:00 AM, the station brought back its K-Lite branding with the new slogan, "The Hits and Lite Favorites".

On the same year, it launched a separate show entitled Past Forward, a Wednesday program which airs music from the 1980s.

On April 26, 2020, K-Lite temporarily went off the air amid the community quarantine imposed in Metro Manila due to COVID-19.

[6] In September 2021, Advanced Media Broadcasting System was acquired by the Villar-backed firm Planet Cable.

[7] In May 2022, K-Lite launched its TV simulcast channel on Planet Cable; it later became available as a digital subchannel of ALLTV.