The station's studio and transmitter are located at the 2nd Floor, Zameveco Bldg., Pilar St., Zamboanga City.
On August 16, 1992, the station was relaunched as Smile Radio 96.3 with a mass-based format.
On November 23, 1999, it rebranded as 963 WRFM and returned to its Top 40 format with the slogan, "Live It Up!".
On May 16, 2002, the station rebranded as 96.3 iFM and brought back its mass-based format.
On January 30, 2024, it was rebranded again as 96.3 Radyo iFM Music & News.