Dagrofa A/S is a Danish retail company with a market share of around 20% in Denmark as of 2008.

[3] The company controls distribution to franchise stores operating under the SPAR and Meny brands in Denmark[4] and owns 43 stores.

[1] In 2013, NorgesGruppen bought a 49% share in Dagrofa from Skandinavisk Holding (owner of Scandinavian Tobacco Group).

[5] In April 2017 Dagrofa announced that all Kiwi stores in Denmark would close.

30 stores will continue under the SPAR or Meny brand.