The XV70 Camry was introduced at the 2017 North American International Auto Show,[8] it is built on the GA-K platform.

North American production started in June 2017 and sales began in late July 2017.

[10] For the North American market, due to the need to equip Toyota Motor Manufacturing Kentucky with new equipment for the Toyota New Global Architecture, a small portion of the initial batch of the XV70-series Camry was sourced from the Tsutsumi plant in Japan.

This followed the termination of 55 years of Toyota production in Australia, including the closure of the Camry plant at Altona, Victoria.

[25] It has been available in Western Europe since April 2019, replacing the Avensis, returning to this market after 14 years of absence.

It was based on the SE trim and only available with a V6; it comes with sportier suspension, sports exhaust, body kit, trunk spoiler, special TRD-badged interior and red seat belts.

The only major component that is shared with the previous-generation is the Toyota emblem on the front grille and rear trunk lid.

[37] As with all Toyota vehicles, Toyota Safety Sense would come as standard equipment on all Camry models, bringing standard a pre-collision system with pedestrian detection, a full-speed radar cruise control, lane departure warning with steering assist, and automatic high beam assist.

[42] Different to previous generations, Toyota moved the battery pack from the trunk to below the rear seats, improving cargo space and creating a lower centre-of-gravity.

[44] In 2020, for the 2021 model year, when the Camry received its facelift, the L was dropped and the XSE Hybrid was added.

For the Vietnamese market, the 2.0 Q and 2.5 Hybrid trims were added to the lineup alongside the 2.0 G and 2.5 Q grades, making the Camry available in four models.

[53] In the United States in 2021, for the 2022 model year, the Nightshade package became available on the hybrid as well as a new exclusive colour for the TRD trim level.

[54] In the United States in 2022, for the 2023 model year, adds a new colour Reservoir Blue for the Nightshade package and Ice Cap replaces Super White.