The Toyota Prius v (for versatile[7]), also named Prius α (pronounced as Alpha) in Japan, and Prius+ in Europe and Singapore, is a hybrid gasoline-electric automobile produced by Toyota introduced in Japan in May 2011, in the U.S. in October 2011, and released in Europe in June 2012.

The exterior styling is rounded with an extended roofline that allows the vehicle to retain the triangular silhouette symbolic of Prius.

Other differences are the trapezoidal-shaped front with sharp-edged headlamps and wind-slipping aero corners for improved aerodynamics, as well as an enlarged under grille.

[10][17] The Toyota Prius v includes many of the same standard features of the 2010 Prius, with four driving modes: Normal, Power, Eco and EV; smart key with push button start, an electronic shift lever, Hill Start Assist Control (HAC), and a back-up camera.

Because the Prius v is a larger vehicle with greater load capacity, suspension components were redesigned to improve handling and ride quality.

"Pitch and Bounce" control works with the vehicle's suspension to cancel longitudinal oscillation when the Prius v is driven over uneven surfaces.

[20] The Prius v also includes a redesigned engine coolant heating structure surrounding the vehicle's catalytic converter and the exhaust heat recirculation system has been refined to reduce engine warm-up time and improve occupant heater response time in cold weather.

This type of warning device is mandated in the United States by the Pedestrian Safety Enhancement Act of 2010.

The warning sound is generated by externally mounted speakers and it activates automatically only at speeds below about 15 mph (24 km/h).

The pitch varies with the vehicle's speed to give pedestrians a sense of whether the approaching Prius is accelerating or decelerating.

[16] The following table presents retail sales since deliveries of the Prius α began in May 2011 for the top selling national markets by year through April 2016.

Toyota announced it had received 25,000 orders for the Prius Alpha hybrid wagon and minivan models in Japan before the start of sales.

Standard features included a 6.1-inch display-screen audio system, automatic air-conditioning, 16-inch alloy wheels, energy monitor, head-up display, keyless entry and ignition, daytime-sensing headlamps, fog lamps, cruise control, daytime running lamps, and a reversing camera.

However the i-Tech included features such as leather, LED headlamps, Radar Dynamic Cruise Control, Pre-Collision Safety System, Panoramic roof and Satellite navigation.

[44][45] The lithium-ion battery, seven seater version of Prius v was launched in Hong Kong SAR in April 2012.

The European and Japanese versions are offered with a lithium-ion battery, with three rows of seats with accommodations for seven passengers.

[15][14] The Prius v Three adds standard display audio with navigation and the Toyota Entune multimedia system.

All trims come with a Bluetooth wireless connection for compatible hands-free phone calls and a USB port that allows playing of music and video from portable audio devices, and includes full iPod integration.

[51] The Prius V was discontinued in the United States after the 2017 model year, with the XA40 RAV4 Hybrid indirectly taking its place.