He was the recording producer for artists such as Boøwy, Loudness, TUBE, B'z, ZARD, WANDS, Maki Ohguro, DEEN, T-BOLAN, Mai Kuraki, Garnet Crow, Rina Aiuchi and Sard Underground.
[1] On 1 November 1978, he established music company, with Keisuke Tsukimitsu (later known as a main producer of band Lindberg), composer Tetsuro Oda, lyricist Tomoko Aran, and others.
With the debut of band Zard in 1991 and following success of debuting and producing artist next two years, there was a temporal social music phenomenon called as a Being Boom (ビーイングブーム): seven out of ten artist produced by himself were in the Top 10 of the Best Hit Sellers in 1993 Oricon Yearly Single Rankings.
[6] In 2002, was released the series of compilation albums under subtitles at the BEING studio, the song selections are based on his directing choice.
For the first time ever it is marked being able to hear his speaking voice, as he never made any television or radio appearances before.
Although in the statement is mentioned "the renaming should represent new wave of the music in the future", the actual reason behind the change has not been announced.