The Daily Bugle is a regular fixture in the Marvel Universe, most prominently in Spider-Man comic titles and their derivative media.

The agency is reimagined as a sensationalist news website in the Marvel Cinematic Universe (MCU) films Spider-Man: Far From Home (2019) and Spider-Man: No Way Home (2021), the SSU film Venom: Let There Be Carnage (2021), and the web series The Daily Bugle (2019–present), headlined by J. K. Simmons and Angourie Rice as J. Jonah Jameson and Betty Brant.

An alternate version of the web series hosted by Nicque Marina was featured in promotional material for the SSU film Morbius (2022).

Jameson purchased the then-floundering Bugle with inheritance funds, from his recently deceased father-in-law and turned the paper into a popular success.

J. Jonah Jameson, Inc. purchased the Goodman Building on 39th Street and Second Avenue in 1936 and moved its entire editorial and publishing facilities there.

More positively, the newspaper has also published important exposés of political corruption and organized crime in the city, and also takes a strong stance in favor of mutant rights, which has led to its being targeted by various criminals and hate groups.

Due to declining circulation, Jameson has conceded to Robertson's objections and has created a special feature section of the paper called The Pulse, which focuses on superheroes.

Merely one day later, Jameson broke the spirit (though not the letter) of his agreement with Iron Man, using the headline "a wanted murderer (Wolverine), an alleged ex-member of a terrorist organization (Spider-Woman) and a convicted heroin-dealer (Luke Cage) are just some of the new recruits set to bury the once good name of the Avengers," but refraining from attacking Spider-Man.

The paper's major named competitors are the Daily Globe, which implicitly takes a more balanced look at superheroes, Front Line, run by EIC Ben Urich and Sally Floyd, and The Alternative.

After Jameson suffered a near-fatal heart attack, his wife sold the Bugle to rival newspaper man Dexter Bennett, who changed the name to The DB!

Several reporters unwilling, or refusing the new course, like Peter himself, are forced to go away, finding a new safe haven in the Front Line, the only magazine willing to accept people that were fired by Bennett, pursuing a scorched earth policy over them.

This Daily Bugle is run by Robbie Robertson, who is killed by a Brood-infected Christopher Summers, leaving the status of the paper unknown.

Similar to the mainstream Daily Bugle, employees include J. Jonah White, Jimmy Urich, Tana Moon, Jack Ryder and Spider-Boy.

The main difference is that Peter Parker is not employed as a photographer, but works on the newspaper's website after Jameson sees him assist with a problem.

J. Jonah Jameson and Ben Parker were depicted as employees of the Daily Bugle until they resigned upon being disgusted at nobody wanting to investigate Tony Stark's "attack on New York City".

[157] A controversial online news outlet called TheDailyBugle.net appears in media set in the Marvel Cinematic Universe (MCU).