It was known for publicity stunts, including offering its subscribers free insurance and sponsoring the first Miss Australia pageant.
It ceased publication on 15 February 1931 as a result of the Great Depression.
[1] The paper's editors and employees included Claude McKay,[2] Robert Clyde Packer,[3] Frank Packer,[4] Voltaire Molesworth.
[5] and Colin Simpson[6] The first Sunday Guardian, with an issue date of 29 September, appeared on the evening of Saturday 28 September 1929,[7] in competition with the Sunday Sun and Sunday Telegraph, all largely devoted to sports results.
Intense (and expensive to all concerned) competition ensued.