Daktronics, Inc. is an American company based in Brookings, South Dakota, that designs, manufactures, sells, and services video displays, scoreboards, digital billboards, dynamic message signs, sound systems, and related products.

In 1994, Daktronics, Inc. became a publicly traded company, offering shares under the symbol DAKT on the NASDAQ National Market system.

The following year, they installed their first LED video display in Times Square for TDK Financial Services Firm.

[15] The company upgraded the "Zipper" sign in Times Square in 1997,[16] and the first Prostar large screen video displays were installed that year.

[3][1] Daktronics Creative Services designs digital content in HD video, 3D animation and motion graphics, specializing in media networks and large-scale LED displays.

The company manufactured the first backboard light strips to comply with buzzer beater instant replay rulings, and in 2004, developed a see-through shot clock to improve spectator visibility.