[16] Murchison hired CBS Sports executive and former Los Angeles Rams general manager Tex Schramm as team president and general manager,[17] San Francisco 49ers scout Gil Brandt as head of player personnel,[18] and New York Giants defensive coordinator Tom Landry as head coach,[19] thus forming a triumvirate that would lead the Cowboys' football operations for three decades.

They defeated Detroit 5–0 in the lowest-scoring playoff game in NFL history[24] and then defeated San Francisco 17–10 in the first-ever NFC Championship Game to qualify for their first Super Bowl appearance in franchise history, a mistake-filled Super Bowl V, where they lost 16–13 to the Baltimore Colts courtesy of a field goal by Colts' kicker Jim O'Brien with five seconds remaining in the contest.

[27] After missing the playoffs in 1974, the team drafted well the following year, adding defensive lineman Randy White (a future Hall of Fame member) and linebacker Thomas "Hollywood" Henderson.

[29] As a testament to Doomsday's dominance in the hard-hitting game, defensive linemen Randy White and Harvey Martin were named co-Super Bowl MVPs, the first and only time multiple players have received the award.

Bob Ryan, an NFL Films editor, dubbed the Cowboys "America's Team" following the Super Bowl loss, a nickname that has earned derision from non-Cowboys fans but has stuck through both good times and bad.

Although the Cowboys finished the 1989 season with a 1–15 record, their worst in almost 30 years, "The Trade" later allowed Dallas to draft a number of impact players to rebuild the team.

[51][52] Dallas sent a then-NFL record 11 players to the Pro Bowl in 1993: Aikman, safety Thomas Everett, Irvin, Johnston, Maryland, Newton, Norton, Novacek, Smith, Stepnoski, and Williams.

[64] In the Divisional round, they dispatched their division rival Eagles 30–11 to advance to their fourth consecutive NFC Conference Championship Game, in which they defeated Green Bay, 38–27.

By far the highlight of 2002 was on October 28, when during a home game against the Seattle Seahawks, Emmitt Smith broke the all-time NFL rushing record previously held by Walter Payton.

[85] They were able to grab the second NFC wild-card spot with a 10–6 record but lost in the Wild Card round to eventual conference champion Carolina Panthers, 29–10.

For the first time in franchise history, they posted back-to-back shutouts when they beat their division rivals, the Washington Redskins (17–0) and Philadelphia Eagles (24–0) to end the season.

On their opening possession after a 49ers punt, Romo found wide receiver Jesse Holley on a 78-yard pass, which set up the game-winning field goal by rookie kicker Dan Bailey.

Romo returned in Week 9 to lead a 31–17 victory over the Jacksonville Jaguars, which was played at Wembley Stadium in London, England as part of the NFL International Series.

Prescott also tied an NFL rookie record held by Russell Wilson and Dan Marino by throwing multiple touchdowns in 5 straight games.

Following a Denver Broncos' loss to the Las Vegas Raiders, the Cowboys clinched the NFC East, based on strength-of-victory tiebreakers; this was their first division title since 2018.

[153] On February 16, 2022, a settlement of $2.4 million was paid after four cheerleaders accused Rich Dalrymple, the now-retired senior vice president of public relations and communications, of voyeurism in their locker room as they undressed during a 2015 event at AT&T Stadium.

However, the Cowboys collapsed in the playoffs, and, despite having one of the best-ranked offenses and defenses of the league, were crushed 48–32 by their rival, seventh-seeded Green Bay Packers in the Wild Card round, at one point trailing 48–16 during the fourth quarter.

The Dallas Cowboys' white home jersey has royal blue (PMS 287 C) solid socks, numbers, lettering, and two stripes on the sleeves outlined in black.

When the Dallas Cowboys franchise debuted in 1960, the team's uniform included a white helmet adorned with a simple blue star and a blue-white-blue stripe down the center crown.

The team went back to wearing this uniform at home on Thanksgiving Day in 2009 while their opponent was the Oakland Raiders who wore their AFL Legacy Weekend throwbacks.

Occasionally opposing teams will wear their white jerseys at home to try to invoke the curse,[210] such as when the Philadelphia Eagles hosted the Cowboys in the 1980 NFC Championship Game,[211] as well as their November 4, 2007, meeting.

[213] With the Dallas Cowboys traditionally hosting Thanksgiving Day games, the team donned new uniforms when they unveiled their white "Double-Star" jersey for the first time on November 24, 1994.

[214] This game later became synonymous with future Cowboys Head Coach (2010–2019); then 3rd string Quarterback Jason Garrett as he led a come-from-behind victory against the Green Bay Packers.

[215] In the 2004 season, the team went further into Cowboys history by choosing to don blue jerseys worn in their first 4 years of existence, which included white helmets and pants.

[232] Dallas Cowboys training camp locations:[233] Ever since the team joined the NFL in 1960, the franchise have garnered strong fan support in both the Dallas–Fort Worth metroplex and the state of Texas.

A series of other factors heightened tensions during the 1980s and 1990s, including several provocative actions by Philadelphia fans and Eagles head coach Buddy Ryan.

Among the more notable moments in the rivalry was the Giants' defeat of Dallas in the 2007 playoffs en route to their victory in Super Bowl XLII and winning the first regular-season game played at Cowboys Stadium in 2009.

The rivalry is home to many key memories, including the famous 1975 Hail Mary pass against the Vikings, the Herschel Walker trade, the Randy Moss Thanksgiving game, and Brett Favre torching the Cowboys in what would be his last playoff win of his career in 2009.

Troy Aikman, all-time NFL leading rusher Emmitt Smith, and Michael Irvin, known as "The Triplets", were inducted into the Ring of Honor during halftime at a Monday Night Football home game against the archrival Washington Redskins on September 19, 2005.

[291] Defensive end Charles Haley, offensive lineman Larry Allen, and wide receiver Drew Pearson were inducted into the Ring of Honor during halftime of the Cowboys' game vs. the Seattle Seahawks on November 6, 2011.