Valley View Center is a former mall located at Interstate 635 and Preston Road in north Dallas, Texas, U.S.[4] It is owned and managed by Dallas-based Beck Ventures.

The site of the mall's original movie theater closed in 1991, remained empty for over a decade, and was eventually renovated and replaced with studio spaces for radio stations KBFB and KZMJ.

[8] In August 1973, as part of the mall's grand opening celebration, the Thom McAn Shoe Store offered a free 8 oz.

[9] LaSalle Street Fund bought the mall in 1982 and oversaw continued expansion, including the addition of a fourth anchor store in 1983.

The Macerich Company, a Santa Monica, California-based shopping center operator, purchased the mall in 1996 for a reported $85.5 million in cash and debt.

[14] Nearby demographic shifts and the continuing occupancy decline led owners to announce plans to redevelop the mall and surrounding area.

[19] Demolition was temporarily halted in 2017, with the only locations demolished being a former parking garage and the space formerly occupied by Sanger-Harris/Foley's/Macy's, as the planned redevelopments stalled due to separate legal conflicts, zoning, and the loss of public sector incentives from the City of Dallas.

The former sites of JCPenney, Macy's, Dillard's, Sears, and the corridors were then closed off from public access, along with the first floor that included the former food court.

[22][23] The grand opening was marked by a ceremonial "ticket-tearing" featuring Dat Nguyen and Jason Witten of the Dallas Cowboys.

[25] This Sears was built as a two-story freestanding store on what was then the far north fringe of Dallas County and the location was largely surrounded by pasture land.

The mall's second anchor (300,196 square feet (27,889 m2)[3]) opened in August 1973 as a two-level Sanger-Harris department store as part of the original Valley View Center development.

In 1975, a twin-screen movie theater owned and operated by General Cinema Corporation was added to the northeast corner of the mall.

[33] Officially opened in January 2002, the broadcast studios, located on the mall's second level, are in what were originally the former theater's projection rooms.

[33] The area that originally housed the box office counters became the reception desk and part of one movie theater was retained as a 150-seat auditorium.

[34] The facility also included a small basketball court,[35] two production studios, a mix room, a newsroom, and office space.

[2] After the store closed, the Dillard's signage on the building, and on the mall's road sign, still remained for a few months until they were removed by management, respectively.

"[39] In August 1990, Montgomery Ward & Co. Inc. attempted to acquire the ground lease for this anchor space from Federated Department Stores Inc. through a bankruptcy court proceeding.

Valley View Center Mall's owner at the time, Chicago, Illinois-based LaSalle Street Fund Inc. of Delaware, filed an objection to this plan.

In February 2013, JCPenney announced that this location would be closed on May 1, 2013, but did not actually undergo a liquidation sale because supposedly the store would reopen the next year.

[46] This "store of the future" prototype was scheduled to open in the same space in 2014, but this never occurred because the company decided ultimately to not carry out their original plan.

Because of the failure to follow through with the "store of the future" reopening, in October 2016, a small liquidation sale operated on the first floor of the space to sell its remaining items, including but not limited to furniture, office items, display cases, lighting fixtures, planters, shelving units, mannequins, holiday decor, and leftover merchandise.

In April 1994, Valley View Center added a frequent-shopper rewards program called the Smart Shoppers Club.

[48] Shoppers logged their visits by swiping their membership card and entering a personal identification number at one of the mall's three touch-screen kiosks.

[53] The new museum, double the size of the previous location, was on the second level of the mall between the former JCPenney and the space once occupied by the Disney Store.

[54] For six years, the museum hosted both touring cultural exhibits and permanent features, including a play hospital and kid-sized grocery store.

Beginning in 2011, the North Dallas Chamber of Commerce became involved in an effort to coordinate the redevelopment of the mall and the surrounding area.

[30] In April 2012, then-new owners Beck Ventures announced a $2 billion redevelopment plan for the mall & surrounding property.

With this delay, approximately $36 million in tax incentives from the City of Dallas were rescinded when Beck Ventures failed to raze the original mall site in its entirety by the end of June 2016, as first planned.