Damart

Although the brand specialises in a material called Thermolactyl, known for its insulation qualities, the label has expanded to include fashion items for the seniors market.

[1] It was founded by the Despature brothers and primarily manufactured thermal clothing using Thermolactyl fibre.

In 2003 Damart celebrated its 50th anniversary, with 130 stores across Europe and an active customer base of 10 million.

In 2005 Damart caused a stir by sending a promotional offer to many of its elderly customers, disguised as a red final reminder letter.

The letter was entitled 'Final reminder from Damart's financial director' and had 'Account Settlement' pasted across the page.