[1][2] He is the founder and former owner and CEO of Spiral Viral, a company designed to help the creators of unexpectedly viral videos with the legal side of things, and the founder, owner, and CEO of Blend Media, a VR licensing firm and marketplace.
[9] Collier attended University of Reading's School of Law and subsequently worked at firms including Latham & Watkins, Goldman Sachs, and Linklaters, the latter of which he stayed with from 1993 until 2003.
[11] Collier is the managing director of Jeff Wayne Music Group and in 2006 produced the tour for The War of the Worlds - Alive on Stage!
"[2] By 2012, Viral Spiral had offices in the United Kingdom, United States, and Japan, and had "plans for a You've Been Framed!-style television show"[2] Viral Spiral set up deals for their clients with major companies such as The Coca-Cola Company, Samsung, BBC, and Comedy Central.
[3] In 2019, he became the executive producer of a VR game based on Jeff Wayne's The War of the Worlds[19] and in 2021, helped turn "Charlie Bit Me" into a limited-edition NFT.