The company was founded under the name Rightster in May 2011 by British entrepreneur Charlie Muirhead with the vision of enabling media businesses to “overcome huge fragmentation in the online video market with a single technology platform for engaging audiences and transacting with optimal efficiency”.

[7] In June 2019, UK entrepreneurs Oli and Theo Green acquired a 27% shareholding in Brave Bison through their digital media and technology group, Tangent.

With more than 120 employees in the UK and across Eastern Europe, Greenlight works with blue-chip brands and omni-channel retailers on digital advertising and eCommerce technology systems.

[18] In December 2024, Brave Bison acquired global sports marketing business Engage Digital Partners for up to £10m.

As part of the deal, Engage will combine with the Brave Bison Media Network of sports and entertainment channels, which partners with leading rights holders such as the PGA Tour, Ryder Cup, US Open, Australian Open, CPLT20 and Le Mans to offer channel and rights management services alongside content strategy and production.