Dan Guerrero

Dan Guerrero (born November 10, 1951) is an American former athletic director for the University of California, Los Angeles (UCLA).

He retired from his position as athletic director of UCLA in June 2020, after his contract expired, citing his health and a desire to spend more time with his family.

[2] Guerrero's first stint as athletic director was at California State University, Dominguez Hills, where he served for five years (1988–92).

In June 2002, while still at UC Irvine, he was named the 2001-02 Division I-AA/I-AAA West Region NACDA Athletic Director of the Year.

UCLA also won the Vitalis Sun Bowl in football, captured seven conference championships, and made two postseason tournaments.

In 2009-10, UCLA placed fourth in the Learfield Cup standings and won its 11th NCAA championship in softball and its sixth in women's gymnastics.

Guerrero led the negotiations that solidified the relationship between UCLA and the Rose Bowl, resulting in a $152 million renovation/restoration project that will benefit the Bruin football program for decades upon its completion in 2013.

[2] The men's basketball program did not add to their record 11 national titles, though they advanced to the Final Four three straight years under coach Ben Howland.

He has also reorganized the External Relations area, integrating Corporate Sponsorships, Marketing, Development and Sports Information under one umbrella, in anticipation of a major revenue generating initiative designed to address capital project needs, operational support, and program endowments.

He was also a member of the "College Basketball Partnership," a group formed by NCAA president Myles Brand that included many of the most influential people in the sport.

In April, he was presented with the Crystal Eagle Award by CORO Southern California, an organization that provides training of civic and government leaders.

He also became the first athlete in any sport at Banning (Wilmington, CA) High School to have his jersey (#8 in baseball) retired (April 2003).

The majority of his high-profile coaching hires have been roundly criticized, for either the lack of vetting process or unwarranted contract extensions.

Guerrero hired and fired 3 different football coaches during his tenure, with no conference titles or BCS and New Year 6 bowl game appearances.

The hiring of men's basketball Coach Steve Alford raised questions regarding the vetting process when UCLA alumni and fans learned that Alford had publicly supported former Iowa basketball player Pierre Pierce who was accused of sexual assault and later pleaded to a lesser charge.

[5] In response to the Alford hiring, several fans and alums launched an online petition calling for his termination by UCLA Chancellor Gene Block.

[6] On September 3, 2017, Guerrero was presented the NFF John L. Toner Award and was booed mightily by the Bruin faithful at halftime of the UCLA-Texas A&M football game.

[7] [8] Similar protests have been planned by disgruntled UCLA fans, frustrated by Guerrero's perceived lack of success.