Dan Lurie (April 1, 1923 – November 6, 2013) was an American bodybuilder, television personality, entrepreneur, and world record holder.

As a magazine publisher, bodybuilding trainer and contest promoter, Lurie also had well publicized relationships with Arnold Schwarzenegger and Lou Ferrigno.

Throughout his colorful career, Lurie honored and befriended many Hollywood stars such as Mae West, Steve Reeves and Clint Eastwood.

At age 90 he continued to make plans to create and promote bodybuilding shows and travel to schools, universities and conventions to speak out in regard to the dangers of drugs and steroids in sports as he had done for years before.

Lurie was a staunch promoter of clean athletics and natural bodybuilding and claims to have never used performance enhancement drugs.