Previous to that, he served as senior director, consumer products and licensing at the National Hockey League.

Near obtained a bachelor's degree in Administrative and Commercial Studies with a Finance concentration from Huron University College.

During Near's tenure, Adidas signed multiple high-profile NHL athletes to sponsorship contracts, including Sidney Crosby, P.K.

[6] Near was chosen for the role of commissioner following a search led by Vancouver Giants owner Ron Toigo.

[8] In 2016, Near was named one of George Brown College's 5 to Watch winners for his work as Global Head of Adidas Hockey.