Dan Reich graduated from the University of Wisconsin’s College of Engineering in 2008 where he ended up receiving the business school’s inaugural Accenture Leadership Center award in 2007.

The company created software that helped online brands and retailers measure how much money they were making from social media channels.

[13][14][15] In 2021 Dan launched Dibs Beauty with Bobbi Brown Cosmetics co-founder Kan Landis; entrepreneur Courtney Shields; and the former COO of ARod Corp Jeff Lee.

[16] The company which is short for Desert Island Beauty Status, started with an initial round of $2.6 million from its founders and L Catteron partners, Michael Farello and Jonathan Owsley.

The coins were initially kept on a Chinese exchange but a government crackdown forced the investors to switch to a Trezor One hardware wallet with a pin.