Previously, Shulman served as the play-by-play announcer for ESPN's Sunday Night Baseball (with Aaron Boone and Jessica Mendoza), a position he resigned from at the conclusion of the 2017 season.

[2] Shulman began his broadcasting career at the University of Western Ontario, becoming a main voice of university football and basketball for the Western Mustangs on CHRW radio in London, Ontario, and later at radio station CKBB in Barrie, where he volunteered for the local community television station.

[4] He worked for CTV in its coverage of the 1994 Winter Olympics from Lillehammer, Norway, covering hockey, and the 1994 World Championships of Basketball.

On December 1, 2010, ESPN announced that Shulman, Hershiser, and Bobby Valentine would be on the network's new Sunday Night Baseball crew for the 2011 MLB season.

[11] During the Sunday Night Baseball telecast between the New York Mets and Philadelphia Phillies on May 1, 2011, Shulman announced live to the ESPN audience that Osama bin Laden had died, a moment that has been compared to Howard Cosell's report of John Lennon's assassination on Monday Night Football in 1980.

[12][13] Shulman told USA Today that he had learned of bin Laden's death from Valentine, who himself received the news via text.

"[14] Shulman also teamed with Orel Hershiser and Bobby Valentine for the ESPN Radio broadcast of the 2011 World Series won in 7 games by the St. Louis Cardinals over the Texas Rangers.

[19] On July 3, 2017, Shulman announced in a Sports Illustrated interview that he would step down from Sunday Night Baseball at the conclusion of the 2017 season, seeking to adjust his role at ESPN so he could spend more time with his family in Toronto.

[20] In October 2022, it was announced that Shulman would step down as ESPN's lead radio broadcaster for the MLB postseason beginning in the 2023 season (with Jon Sciambi taking over for him), focusing solely on his college basketball role with the network.

[21][22] In addition to his continued work with ESPN, on November 19, 2015, Shulman announced he would be joining the Sportsnet broadcast team for upwards of 30 Toronto Blue Jays games during the 2016 and 2017 seasons.

[25] Shulman also provides play-by-play commentary for Canada Basketball on Sportsnet and continued in this role during the CBC coverage of the 2024 Summer Olympics, on leave from his regular Blue Jays duties.