Jana Burčeska's appointment as the Macedonian representative was announced on 21 November 2016, while her song, "Dance Alone", was presented to the public during the MRT programme Stisni Plej on 10 March 2017.

[1] The nation's best result in the contest to this point was twelfth, which it achieved in 2006 with the song "Ninanajna" performed by Elena Risteska.

[3] In regards to her selection as the Macedonian entrant, Burčeska stated: "I would like to infinitely thank the National Broadcaster for investing their trust and choosing me to represent our country in the upcoming Eurovision Song Contest.

[10] "Dance Alone" was presented to the public later on the same day along with the official music video, developed and directed by Sergey Zhelezko from the Nu Boyana Film Studios in Sofia, during the MRT 1 programme Stisni Plej.

[11] The song was written and composed by members of the songwriting team Symphonix International: Borislav Milanov, Alex Omar, Joacim Persson and Florence A.

[6][12] Jana Burčeska made several appearances across Europe to specifically promote "Dance Alone" as the Macedonian Eurovision entry.

[14][15] On 14 April, Burčeska performed during the Eurovision in Concert event which was held at the Melkweg venue in Amsterdam, Netherlands and hosted by Cornald Maas and Selma Björnsdóttir.

[24] Jana Burčeska was also joined by four off-stage backing vocalists: Katya Krusteva, Krustina Kokorska, Milena Tzanova and Valentina Dimitrova.

Each nation's jury consisted of five music industry professionals who are citizens of the country they represent, with their names published before the contest to ensure transparency.

This jury judged each entry based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.