Dancer Fitzgerald Sample (DFS and later DFS-Dorland) was a Madison Avenue advertising agency during the 20th century.
[1] These plans were later altered to terminate the partnership earlier, on January 1, 1944, with Blackett forming his own firm and Dancer and Sample adding as a partner Clifford L. Fitzgerald, then a B-S-H vice president and director.
[2] Sample left the agency in 1948 and moved full-time to Florida, where he became a real-estate developer;[3] Dancer died while on vacation in Antigua in 1958.
[5] Dancer Fitzgerald entered the European market in 1970, joining forces with the UK firm Dorland Advertising Holdings to form DFS-Dorland International through an exchange of stock among the two companies' owners.
[8] That same year, DFS left its long-time 347 Madison Avenue office space and two other Manhattan locations to consolidate in the Chrysler Building.
[5] At that time, Dancer Fitzgerald Sample was the thirteenth largest advertising agency in the US, with billings of $876 million and clients including Procter & Gamble, General Mills, Toyota, Sara Lee and RJR Nabisco.