Daniel Chandler (born 1952) is a British visual semiotician based since 2001 at the Department of Theatre, Film and Television Studies at Aberystwyth University, where he has taught since 1989.
Chandler trained as a schoolteacher at Magdalene College, Cambridge, and began his career teaching English in middle and secondary schools in the 1970s and 1980s.
As the richness of this material evolved in the ensuing months, and as the population of Internet users exploded in the mid-1990s, Chandler's site quickly attracted an international audience of students, scholars and mediaphiles hungry for rewarding academic content.
[11] The MCS Web [12] offered tangible content that went beyond the typical outlines, bibliographies and promotional material hosted on most academic and commercial sites of the time.
[13] As a lecturer in media studies at Aberystwyth, Chandler prepared a series of materials on semiotics, written in a language and style that would be comprehensible to his own undergraduate students.
He noted with irritation that his personal introduction to the field "had been frustrated by many of the existing books on the subject that frequently seemed impossible to understand".
[15] Chandler credits the philosopher A. C. Grayling with encouraging him to submit his online work for print publication.
Ex: “The higher the usage of social media the more reliant on it one becomes” Reifying: Technological Determinism views abstractions (e.g., “the Internet”) and inanimate objects (e.g., tech devices) as if they were scientist entities with intentions, wants, and needs.