Daniel Crémieux (born May 22, 1938) is a French fashion designer best known for his preppy style clothing, mainly menswear.

It was there that he discovered the stylish elegance of braces, badges and checked pullovers worn with pride by university students.

He flew to New York in late 1960s and fell more deeply in love with the preppy menswear of traditional brands.

He returned to France with the desire to create the best French preppy brand available, a modern interpretation of this very traditional look.

In 1976, Daniel Crémieux launched his own brand, with an iconic golfer as its logo, and opened his first shop in Saint-Tropez, on the French Riviera between Nice and Marseille.