Daniel Florêncio studied Radio and TV at the Universidade Federal de Minas Gerais in Brazil.

The film portrays the economic pressure and censorship exerted over the press by Brazilian presidential hopeful, and then governor of the state of Minas Gerais, Aécio Neves.

[7][8][4] In 2010, he wrote, directed and produced the short film Awfully Deep, the first acting job of Lino Facioli,[9] who went on to star as Robin Arryn in the HBO series Game of Thrones, and later as Dex on Netflix's Sex Education.

[16] In 2013, Florêncio and his now wife, Maria Nefeli Zygopoulou, launched a Kickstarter crowdfunding campaign to shoot their first feature-film, titled Chasing Robert Barker.

[33][34] Florêncio and Zygopoulou are currently developing a slate of projects and co-productions, including their next feature-film entitled In Arcadia.